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Chanel envisioned a design that would be an antidote for the over-elaborate, precious fussiness of the crystal fragrance bottles then in fashion popularized by Lalique and Baccarat. Her bottle would be "pure transparency...an invisible bottle". It is generally considered that the bottle design was inspired by the rectangular beveled lines of the Charvet toiletry bottles, which, outfitted in a leather traveling case, were favored by her lover, Arthur "Boy" Capel.Some say it was the whiskey decanter he used that she admired and wished to reproduce in "exquisite, expensive, delicate glass".
Since its creation in 1921, N°5 has exuded the very essence of femininity: An abstract, mysterious scent, alive with countless subtle facets, radiating an extravagant floral richness. In 1986, Jacques Polge, reinterpreted his predecessor Ernest Beaux's composition to create a fuller, more voluminous version of the now and forever women's fragrance: the Eau de Parfum.
Chanel No. 5 was the first perfume launched by French couturier Gabrielle "Coco" Chanel in 1921. The scent formula for the fragrance was compounded by French-Russian chemist and perfumer Ernest Beaux. The design of its bottle has been an important part of the product's branding. Coco Chanel was the first face of the fragrance, appearing in the advertisement published by Harper's Bazaar in 1937.
In 1920, when presented with small glass vials containing sample scents numbered 1 to 5 and 20 to 24 for her assessment, she chose the fifth vial. Chanel told her master perfumer, Ernest Beaux, whom she had commissioned to develop a new fragrance, "I present my dress collections on the fifth of May, the fifth month of the year and so we will let this sample number five keep the name it has already, it will bring good luck.
Chanel envisioned a design that would be an antidote for the over-elaborate, precious fussiness of the crystal fragrance bottles then in fashion popularized by Lalique and Baccarat. Her bottle would be "pure transparency...an invisible bottle". It is generally considered that the bottle design was inspired by the rectangular beveled lines of the Charvet toiletry bottles, which, outfitted in a leather traveling case, were favored by her lover, Arthur "Boy" Capel.[4] Some say it was the whiskey decanter he used that she admired and wished to reproduce in "exquisite, expensive, delicate glass".
| Brand | CHANEL |
| Item Form | Liquid |
| Item Volume | 100 Milliliters |
| Scent | CHANEL NO.5 3.4 FL OZ 100mL EAU DE PARFUM |
| Special Feature | Long Lasting |
Details
In 1924, Chanel agreed with the Wertheimer brothers Pierre and Paul, directors of the perfume house Bourgeois, creating a new corporate entity, Parfums Chanel. The Wertheimers agreed to manage the production,
marketing, and distribution of Chanel No. 5. The Wertheimers would receive a 70 percent share of the company, and Rheophile Bader, founder of the Paris department store Galeries Lafayette,
would receive 20 percent.
Dimensions
Bader had been instrumental in brokering the business connection by introducing Chanel to Pierre Wertheimer at theLongchamps races in 1922. For 10 percent of the stock, Chanel licensed her name to Parfums Chanel. She removed herself from involvement in all business operations. Later, unhappy with the arrangement, Chanel worked for more than twenty years to gain full control of Parfums Chanel. She said that Pierre Wertheimer was "the bandit who screwed me."
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Warrranty
On 5 May 1941, Chanel wrote to the government administrator charged with ruling on the disposition of Jewish financial assets. Her grounds for proprietary ownership were based on the claim that Parfums Chanel "is still the property of Jews" and had been legally "abandoned" by the owners.
N°5 is an abstract fragrance.
A floral bouquet that blends May rose and Grasse jasmine, illuminated by aldehydes.
Geometry
To house N°5, Gabrielle Chanel chose a simple laboratory bottle. A minimalist design that would highlight the fragrance.
Its stopper, cut like a diamond, was inspired by the shape of Place Vendôme in Paris. The lines of the now-iconic bottle have remained practically unchanged since its creation.
